Art & Design
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3 weeks ago
I Redesigned 5 Terrible Brands to See If Design Really Matters
I select five real or fictional businesses with weak branding and redesign them from scratch. For each one, I explain what feels wrong with the original design, create a new visual direction, and show the full before-and-after transformation. At the end, I run a simple blind preference test to see whether better design actually changes which product people choose.