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Void Content
Void Content

Member since Dec 2025

12 ideas • 45 total upvotes

Video Title

I Redesigned 5 Terrible Brands to See If Design Really Matters

Category

Art & Design

Hook

Some businesses have great products but terrible branding. So I found five brands with outdated logos, confusing packaging or just genuinely bad design. I’m going to redesign all of them — logo, colours, packaging and overall visual identity. Then I’ll show the original and redesigned versions to real people and see which one they would actually buy.

High Level Video Summary

I select five real or fictional businesses with weak branding and redesign them from scratch. For each one, I explain what feels wrong with the original design, create a new visual direction, and show the full before-and-after transformation. At the end, I run a simple blind preference test to see whether better design actually changes which product people choose.

Detailed Video Script 

I start with five brands that have weak or outdated visual identities.

For each one, I quickly identify the main design problem: logo, colours, typography, packaging or lack of consistency.

Then I redesign the brand while explaining the key decisions behind the new look.

Each redesign gets a clear before-and-after reveal.

Finally, I show both versions to a group of people without telling them which is new and ask which product they would trust or buy.

The video ends by comparing whether better design actually changed people’s perception of the brand.

Target Audience

Designers, creative students, branding enthusiasts, entrepreneurs and anyone interested in logos, packaging and visual transformations.

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Community feedback

3 comments
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My Little Horse
My Little Horse

Sep 28, 2026 22:35

A blind test only tells you about the redesign if the product image, wording and offer stay the same on both versions. I'd hold those constant, then ask what people expect from each business before revealing which is which. That gets beyond a “which looks nicer?” vote.
1 week ago
ThatReadingCouple
ThatReadingCouple

Sep 29, 2026 08:54

I’d lean harder into the experiment side of this idea. Rather than simply showing five redesigns, frame the video around the question of whether better design actually changes perception or buying decisions. Keep the original and redesigned versions as similar as possible apart from the branding, then test them with real people on trust, perceived quality, and purchase intent. Looking forward to seeing the finished video!
1 week ago
A Fool Of A Cook
A Fool Of A Cook

Sep 29, 2026 09:13

I'd be clear when defining terrible and come back to the same key words each time for complete clarity. Also, who will you interview about the products? Will it be people sat down in a room, or will these be street interviews? If so, the way you showcase the designs will need to differ.
1 week ago

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